July 19th, 12pm-1pm
Dilworth Park, 15th & Market Streets
August 30th, 1pm-3pm
Pennsylvania Academy of the Fine Arts, 118 North Broad Street
The Backpack Challenge raises funds and collects essential back to school items for foster care youth. From its humble beginnings, the Backpack Challenge has grown from a small collection drive to a national program due to the strong partnership between the Philadelphia Department of Human Services, Five Below, iHeartRadio, and Valley Youth House. The 2016 collection drive will run from July 19th through August 30th.
This cause marketing collaboration provides direct benefits for all partners involved: government & nonprofit partners receive backpacks and monetary support, the retail partner drives in-store traffic and increases sales, and the media partner is able to build publicity of a philanthropic endeavor into their media sales package.
Most importantly, young people in foster care are given the tools needed to pursue and achieve their educational goals through the support of their own communities. From 2013 to 2015 in Philadelphia, the number of collection site partners more than doubled and over $65,000 was raised.
In 2015, we welcomed new partners in Atlanta, Baltimore, Cleveland and Detroit and raised over 10,000 backpacks in all five markets! This year, we will welcome Houston, Nashville, Raleigh and Washington, DC and hope to collect 25,000 backpacks across all markets with the help of Five Below.
Thank you to our amazing sponsors: NORR, Trinseo, Northeast Treatment Centers and Royal Bank!